"Proper application of the fund development process can define an
organization's potential for public support and the direct means to
achieve it, and can realize, even predict with reliability, the
income an organization can and should expect at any moment in
time."--James M. Greenfield.
As the driving force behind every not-for-profit, fund raising is a
key to an organization's success in fulfilling its mission.
However, while it's important to develop the skills needed to raise
money, it's equally important to know how to allocate it properly
in order to meet your goals. Now revised and expanded, this
practical resource provides an accessible game plan for not only
raising funds, but also developing them effectively for increased
productivity and profitability.
Written by James M. Greenfield, a leading authority in the field,
Fund Raising takes you step-by-step through the entire fund
development process, from planning and marketing to community
relations and donor management. Beginning with an examination of
philanthropic history and perspective, it goes on to describe the
individual elements of the development process, as well as the
organizational requirements needed for the process to work. With
detail and clarity, Greenfield covers such essential bases as the
evaluation of program effectiveness, policies and procedures for
public solicitation, the fund raising environmental audit, matching
gift programs, donor recognition, special projects campaigns, and
much more. Threaded throughout the book is the theme of "friend
raising and relationship building," both vital components of
increasing capability and capacity to address the needs of today,
with an eye toward those of tomorrow.
Along with an added, in-depth discussion of ethics, the Second
Edition introduces new best practices that have developed over the
past few years, and features updated data, useful worksheets, such
as economic statistics, demographics, and reports from the American
Association of Fund-Raising Council. Packed with numerous examples,
case studies, and checklists, this exhaustive resource is essential
reading for anyone looking to achieve--and maintain--fund-raising
success.
"There is the current need for a better understanding of how the
fund development process can best be utilized and improved so that
community benefits can be realized with adequate funding. This book
is intended to be a contribution to that end." --from the Preface
Now revised and expanded, this practical resource takes you through
the entire fund development process, giving you the master plan
necessary for realizing the full fund-raising potential of your
nonprofit organization. Covering everything from accountability and
stewardship to public solicitation and donor relations, the Second
Edition has been updated to include the latest economic figures,
demographics, and reports from the American Association of
Fund-Raising Council, as well as an added, in-depth discussion of
ethics, worksheets for performance analysis, and new best practices
that have developed over the past few years.
Jacket Design: Andrew Liefer
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
