Originally published in 2005. By examining the changing patterns of
the German advertising industry from a spatial-economic
perspective, focusing on the rise of Hamburg as the country's new
creative capital, this book discusses the shifting relations
between economic organization, social relations and spatial
structures in the post-industrial economy. It argues that it is the
professional labour market which drives the organization and the
spatial structure of knowledge-intensive activities. It does not,
however, only imply the increasing importance of labour as a factor
of production, but also suggests an increasing uncertainty linked
to the nature of knowledge - labour. Illustrated by in-depth
empirical material, the book brings together debates on reflexive
modernization and individualization with those on embeddedness and
on the role of business services in regional development. It
concludes that it is the labour market of professionals which
provides a regional and social anchoring of economic activities,
while at the same time pointing out the increasing importance of
metropolitan regions.
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