Reinventing Patient Recruitment - Revolutionary Ideas for Clinical Trial Success (Hardcover, New Ed)

During the last five years, clinical research and development costs have risen exponentially without a proportionate increase in the number of new medications. While patient recruitment for clinical studies is only one component in the development of a new medicine or treatment, it is one of the most significant bottlenecks in the overall drug development process. Now, it is imperative that industry leaders see beyond reactive measures and recognize that advancing their approach to patient recruitment is absolutely essential to advancing medicine and continuing the stability of their corporate brand across the globe. Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success is a definitive guide to planning, implementing, and evaluating recruitment strategies and campaigns globally. The combined experience of the authors provides a depth of perspective and boldness of innovative leadership to set the standards for future patient recruitment programs and practices.This book is a must-have for pharmaceutical, biotechnology, and medical device industry professionals concerned with enrolling for domestic and multinational clinical studies and remaining on time and on budget.

General

Imprint:	Gower Publishing Ltd
Country of origin:	United Kingdom
Release date:	2007
First published:	2007
Authors:	Joan F. Bachenheimer • Bonnie A. Brescia
Dimensions:	297 x 210 x 22mm (L x W x T)
Format:	Hardcover
Pages:	276
Edition:	New Ed
ISBN-13:	978-0-566-08717-2
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries Promotions
LSN:	0-566-08717-0
Barcode:	9780566087172

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