This introductory textbook of pharmacoeconomics is ideal for all
those working in, aspiring to work in or interested in the
pharmaceutical industry. It assumes no prior knowledge of this
subject but is written at a level appropriate, for example, for
those studying for a postgraduate degree or diploma in
pharmaceutical medicine and who already have a first degree in
science or medicine. Emphasizes how pharmacoeconomics can be of
assistance in "real world" decision making. Covers the development
of insuring, financing and delivery of health care in the developed
world and the increasing role of governments. Explains the trend
towards the critical scrutiny of health service activity. All
topics explained assuming no specialist knowledge.
General
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