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Books > Business & Economics > Economics
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Reinventing Patient Recruitment - Revolutionary Ideas for Clinical Trial Success (Paperback)
Loot Price: R1,207
Discovery Miles 12 070
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Reinventing Patient Recruitment - Revolutionary Ideas for Clinical Trial Success (Paperback)
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During the last five years, clinical research and development costs
have risen exponentially without a proportionate increase in the
number of new medications. While patient recruitment for clinical
studies is only one component in the development of a new medicine
or treatment, it is one of the most significant bottlenecks in the
overall drug development process. Now it is imperative that
industry leaders see beyond reactive measures and recognize that
advancing their approach to patient recruitment is absolutely
essential to advancing medicine and continuing the stability of
their corporate brand across the globe. Reinventing Patient
Recruitment: Revolutionary Ideas for Clinical Trial Success is a
definitive guide to planning, implementing and evaluating
recruitment strategies and campaigns globally. The combined
experience of the authors provides a depth of perspective and
boldness of innovative leadership to set the standards for future
patient recruitment programs and practices. This book is a
must-have for pharmaceutical, biotechnology and medical device
industry professionals concerned with enrolling for domestic and
multinational clinical studies and remaining on time and on budget.
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