Reinventing Patient Recruitment - Revolutionary Ideas for Clinical Trial Success (Paperback)

During the last five years, clinical research and development costs have risen exponentially without a proportionate increase in the number of new medications. While patient recruitment for clinical studies is only one component in the development of a new medicine or treatment, it is one of the most significant bottlenecks in the overall drug development process. Now it is imperative that industry leaders see beyond reactive measures and recognize that advancing their approach to patient recruitment is absolutely essential to advancing medicine and continuing the stability of their corporate brand across the globe. Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success is a definitive guide to planning, implementing and evaluating recruitment strategies and campaigns globally. The combined experience of the authors provides a depth of perspective and boldness of innovative leadership to set the standards for future patient recruitment programs and practices. This book is a must-have for pharmaceutical, biotechnology and medical device industry professionals concerned with enrolling for domestic and multinational clinical studies and remaining on time and on budget.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	February 2017
First published:	2007
Authors:	Joan F. Bachenheimer • Bonnie A. Brescia
Dimensions:	297 x 210 x 20mm (L x W x T)
Format:	Paperback
Pages:	276
ISBN-13:	978-1-138-25625-5
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries Promotions > Red Tag Sale > Books
LSN:	1-138-25625-0
Barcode:	9781138256255

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!