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Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores (Paperback, 2014 ed.) Loot Price: R2,041
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Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores (Paperback, 2014 ed.): Jochen...

Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores (Paperback, 2014 ed.)

Jochen Binder

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Loot Price R2,041 Discovery Miles 20 410 | Repayment Terms: R191 pm x 12*

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Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores.

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: November 2013
First published: 2014
Authors: Jochen Binder
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback
Pages: 281
Edition: 2014 ed.
ISBN-13: 978-3-658-04572-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 3-658-04572-8
Barcode: 9783658045722

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