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The Cultural Politics of Femvertising - Selling Empowerment (Hardcover, 1st ed. 2022)
Loot Price: R3,353
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The Cultural Politics of Femvertising - Selling Empowerment (Hardcover, 1st ed. 2022)
Series: Palgrave Studies in (Re)Presenting Gender
Expected to ship within 10 - 15 working days
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This book addresses the merits and limitations of femvertising,
explores the operations of advertising and commodity feminism in a
global context, and presents case studies from Anglo-American,
South American and East Asian national contexts. The range of
topics include the femvertising of beauty products, contraception,
lingerie, breast cancer awareness, financial services and corporate
branding. Focusing on the ways in which neoliberalism and
postfeminism interact with foundational issues of feminist
politics, the chapters in this book situate global femvertising as
a complex and exciting advertising strategy which holds the
potential for social change amidst an uneasy cohabitation with
capitalism and commercial culture.
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