The Cultural Politics of Femvertising - Selling Empowerment (Hardcover, 1st ed. 2022)

This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Palgrave Studies in (Re)Presenting Gender
Release date:	May 2022
First published:	2022
Editors:	Joel Gwynne
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	237
Edition:	1st ed. 2022
ISBN-13:	978-3-03-099153-1
Categories:	Books > Arts & Architecture > Performing arts > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Social sciences > Sociology, social studies > Gender studies > General
LSN:	3-03-099153-9
Barcode:	9783030991531

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