Many UX designers are surprised to learn that much of the job isn't
about drawing things. It's about knowing what to draw and how to
convince people to build it. Whether you're a young designer trying
to design something new or a designer who works with lots of
different products and stakeholders, UX for Business is your
missing guide to real-world UX. Intermediate designers and
beginners alike will not only learn the business of design but also
how to think about design as a professional. Author Joel Marsh
helps you understand stakeholders, business models, the process of
designing valuable solutions, and how to gain the attention your
work deserves. You'll explore the practical aspects of many common
types of online businesses, from ecommerce and social platforms to
productivity tools. You'll learn: The most important aspects of
common digital business models How to conduct UX research and
analysis without the luxury of time or money Methods for getting
things done under less-than-ideal circumstances A design approach
that emphasizes value, diagnostics, and probability How to avoid
common pitfalls caused by inexperience
General
Imprint: |
O'Reilly Media
|
Country of origin: |
United States |
Release date: |
December 2023 |
Authors: |
Joel Marsh
|
Dimensions: |
229 x 152mm (L x W) |
Pages: |
300 |
ISBN-13: |
978-1-09-811059-8 |
Categories: |
Books
Promotions
|
LSN: |
1-09-811059-5 |
Barcode: |
9781098110598 |
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