Open publication Attorneys need to function as entrepreneurs from
the day they gain admittance to the bar. Yet lawyers do not learn
about client acquisition during their studies, even though it is an
essential part of their future career. Most attorneys experience
client acquisition as time-consuming and complex, as contingent
upon talent and chance, as a tedious obligation, or as a form of
door-to-door salesmanship. This volume provides a structured system
for client acquisition that is subordinate to your firm s
objectives."
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