Sports Sponsorship - Principles and Practices (Paperback, New)

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is for example the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $48 billion, it is clear that many companies see this as an important promotional communication strategy.

General

Imprint:	McFarland & Company
Country of origin:	United States
Release date:	July 2013
First published:	July 2013
Authors:	John A Fortunato
Dimensions:	254 x 181 x 15mm (L x W x T)
Format:	Paperback
Pages:	228
Edition:	New
ISBN-13:	978-0-7864-7431-8
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General Promotions
LSN:	0-7864-7431-9
Barcode:	9780786474318

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!