Asian Popular Culture in Transition examines contemporary
consumption practices in South Korea, China, India, and Japan, and
both updates and extends popular culture studies of the region.
Through an interdisciplinary lens, this collection of essays
explores how recent advances and shifts in information technologies
and globalization have impacted cultural markets, fashion, the
digital generation, mobile culture, femininity, matrimonial
advertising, and a film actress' image and performance. Drawing
upon a diverse range of sources and methods including historical
research, content analysis, anthropological observation, textual
analyses, and interviews, Asian Popular Culture in Transition makes
a significant contribution to this growing area of research. Given
its broad range of countries, theories, and approaches, this book
will be of great interest to students and scholars of Asian
studies, cultural studies, media and communication studies, and
gender studies.
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