Risk compensation postulates that everyone has a "risk thermostat"
and that safety measures that do not affect the setting of the
thermostat will be circumvented by behaviour that re-establishes
the level of risk with which people were originally comfortable. It
explains why, for example, motorists drive faster after a bend in
the road is straightened. Cultural theory explains risk-taking
behaviour by the operation of cultural filters. It postulates that
behaviour is governed by the probable costs and benefits of
alternative courses of action which are perceived through filters
formed from all the previous incidents and associations in the
risk-taker's life.; "Risk" should be of interest to many readers
throughout the social sciences and in the world of industry,
business, engineering, finance and public administration, since it
deals with a fundamental part of human behaviour that has enormous
financial and economic implications.
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