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Luxury and Visual Culture (Paperback)
Loot Price: R821
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Luxury and Visual Culture (Paperback)
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From couture fashion to opulent perfumes and decadent food, the
luxury goods and services industry has grown at an unprecedented
rate even in the context of a global recession. But in contemporary
digital culture does luxury still reside in material things, or
rather the look of things? In this first study of luxury through
the lens of visual culture, Armitage argues that luxury is
undergoing a shift from material culture to the immaterial culture
of the visual, offering new forms of luxury engagement and
unparalleled levels of pleasure never before offered to the senses.
Calling for a new understanding of luxury in the changing visual
landscape of contemporary society, Luxury and Visual Culture
embraces an extraordinary range of cultural forms, including
fashion, photography, social media, television, and art. From the
masterpieces of Damien Hirst and Jeff Koons, to Richard Avedon's
photography and Louis Vuitton's Flagship stores, the book explores
key issues of globalization, digitization, consumer identity,
"mass" luxury, and the role of art. This text is ideal for all
students of contemporary luxury studies, as well as scholars and
researchers in the field of visual culture.
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