This engaging history of the independent rock 'n' roll record
industry from its raw regional beginnings in the 1940s with R &
B and hillbilly music through its decline in the 1960s combines
narrative history with extensive oral history material from
numerous recording pioneers. The rich oral histories provide
abundant on-the-ground information about nurturing new artists such
as Elvis Presley, Chuck Berry, Fats Domino, and B. B. King and then
losing them to the bigger labels; developing pressing plants,
distribution centers, jukebox circuits, and disk jockey networks;
financing these operations, often on shoestring budgets; and
creating innovative approaches (including payola) to developing an
audience.
This exceptional volume contains the author's interviews with
major players in the independent music scene, including Joe Bihari
of Modern Records; Marshall Chess of Chess Records; Jerry Wexler,
Ahmet Ertegun, and Miriam Bienstock of Atlantic Records; Sam
Phillips of Sun Records; Art Rupe of Specialty Records; and many
more. Behind-the-scenes sources include London Records' remarkable
Mimi Trepel; music publishers Gene Goodman and Freddy Bienstock;
"The Cash Box" trade magazine editors Ira Howard, Irv Lichtman, and
Marty Ostrow; disc jockey Bill "Hoss" Allen of Radio WLAC,
Nashville; recording studio/label owner and erstwhile teenage
jukebox operator Cosimo Matassa; and many, many others.
General
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