Every educator in pursuit of a leadership position in
administration will value this book's clear strategy and advice
about how to successfully compete for employment. Using the
terminology and techniques of business, the author guides the
reader step-by-step through the process of developing a personal
marketing plan from gaining product knowledge by developing a
personal platform, to getting to know the customer or community.
Chapters on sharpening presentation skills enable job-seekers with
the potential to provide visionary school leadership to engage in
career planning, build effective resumes, practice interview
techniques, and master tools that help build the confidence
necessary to land the job and salary they want.
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