If advertising and public relations were the best ways to connect
with a company's audience through traditional media, and blogs are
the best way to connect with millions of customers through the
medium of online consumer generated media, then how can companies
best use blogs to connect with their audience through the medium of
consumer-generated media?The answer is through blogger relations,
the process of interacting with bloggers and blog readers to get a
company's message to an audience. This book targets business
people, marketing professionals, public relations firms, search
engine optimization and online marketing agency staff with a primer
on the importance of corporate blogging and how to conduct a
successful blogger relations ongoing campaign.
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