John Cerasani, a Chicago area native and Northwestern University
alum, is an entrepreneurial success through a number of business
endeavors. With his practical approach and business savvy, Cerasani
has proven that the underdog can compete and win against larger,
more established competitors.John's founding and subsequent success
of Northwest Comprehensive, Inc. serves as the motivation in
inspiring him to create the message of Paid Training. Paid Training
is ideal for anyone who ever considered becoming a business owner
as well as anyone who is ready to be open-minded enough to
understand the pitfalls of working for someone else in the long
term. John draws on his business experiences to demonstrate the
path to enable any reader to compete and win as a start-up
operation while going head-to-head against multimillion-dollar
organizations.John is clear in his message that this is not a
motivational book that encourages readers to quit their jobs; it's
a guide that demonstrates how to evaluate, strategize, implement
and then execute a plan to assure that your business flourishes.
The message of Paid Training not only frowns upon the idea of
working for someone else, it also shuns the idea of trying and
failing multiple times before you get it right. Paid Training
enables readers to get it right . . . the first time.
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