Following an in-depth discussion of the theoretical
underpinnings of successful entrepreneurship, the authors show how
to apply the theory in actual practice. They demonstrate how to
analyze the entrepreneurial firM's stage of development and then
focus specifically on problems linked to that stage, how to use the
Success/Failure grid as an analysis tool, and how to capitalize on
favorable conditions and opportunities. A book for aspiring
entrepreneurs both within and outside of established corporations,
this book introduces a new perspective on the subject that both
refutes individualistic myths about entrepreneurship and provides a
specific theory about successful entrepreneurial activity. The
authors point to the need for entrepreneurial systems--collections
of individuals working together--as the real key to successful
ventures. . . . By painting a more accurate picture of how
entrepreneurial ventures really work, and then offering sound
advice to prospective entrepreneurs on how to achieve lasting
success, this book makes a major contribution to the business
literature. "Money World"
A book for aspiring entrepreneurs both within and outside of
established corporations, this book introduces a new perspectve on
the subject that both refutes individualistic myths about
entrepreneurship and provides a specific theory about successful
entrepreneurial activity. The authors point to the need for
entrepreneurial systems--collections of individuals working
together--as the real key to successful ventures. They argue that
there are four essential elements that must be present and
operating in concert if entrepreneurship is to succeed:
characteristics, competencies, conditions, and contexts.
Following an in-depth discussion of the theoretical underpinnngs
of successful entrepreneurship, the authors show how to apply the
theory in actual practice. Planning tools like the Four C
Conference--in which an assessment of each of the four necessary
elements is made--and the Concert of Components Conference will
enable the individual entrepreneur to begin to set up a workable
entrepreneurial system. The authors demonstrate how to analyze the
entrepreneurial firM's stage of development and then focus
specifically on problems linked to that stage, how to use the
success/failure grid as an analysis tool, and how to capitalize on
favorable conditions and opportunities. By painting a more accurate
picture of how entrepreneurial ventures really work--and then
offering sound advice to prospective entrepreneurs on how to
achieve lasting success--this book makes a major contribution to
the business literature.
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