Foundations of Marketing (Paperback, 5th edition)

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text. Discover: A framework for digital marketing and social media that will help students navigate this rapidly changing fieldHow marketing adds value to customers and organisationsHow innovative brand positioning drives commercial successHow companies in the service sector such as Paddy Power build a loyal customer baseHow viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance

General

Imprint:	McGraw-Hill Inc.,US
Country of origin:	United States
Release date:	March 2015
First published:	2015
Authors:	John Fahy • David Jobber
Dimensions:	260 x 190 x 10mm (L x W x T)
Format:	Paperback
Pages:	384
Edition:	5th edition
ISBN-13:	978-0-07-716795-0
Categories:	Books > Business & Economics > Business & management > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Marketing Books > Academic & Education > University Of Johannesburg > Business Management Books > Academic & Education > University Of Johannesburg > Consumer Studies Books > Academic & Education > University Of Johannesburg > Marketing
LSN:	0-07-716795-3
Barcode:	9780077167950

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