John Heskett was a pioneering British design historian, with a
particular interest in design and economics. Design and the
Creation of Value' publishes for the first time his groundbreaking
seminar on design and economic value. In remarkably clear and
accessible prose Heskett explores the how the key traditions of
economic thought conceive of how value is created. Critically
teasing out the role of design in this process, Heskett shows how
design's role in innovating and creating value creating value for
organisations and products can be given a firm grounding in
economic theory. Featuring examples of businesses which have
successfully responded to the value of design in their practice, as
well as others who have failed because of their inability to
understand value-creation, Heskett looks in detail at the
relationship between producers, markets, products and consumers,
using these instances to offer a both a strong critique of the
limitations conventional economic thought and new model of the
economic importance of design thinking in value creation.
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