Wild's "Financial Accounting Fundamentals" responds to the market's
request for a low-cost, succinct book; a book that balances large
and small businesses, and one that is contemporary, engaging, and
accessible for today's students. Its innovation is reflected in its
extensive use of small business examples, the integration of new
technology learning tools, superior end-of-chapter material, and a
highly engaging, pedagogical design. Inclusion of Connect and
Connect Plus provides students every advantage as they strive to
understand the key concepts of accounting and their role in
business.
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