Wild's "Financial Accounting Fundamentals" responds to the market's
request for a low-cost, succinct book; a book that balances large
and small businesses, and one that is contemporary, engaging, and
accessible for today's students. With numerous innovative features,
the author focuses on "Three C's"
Clear presentation of accounting
concepts, Concise coverage to help students focus on important
material, and Cutting edge technology to engage students and
improve their chances for success.
The author provides examples from a balance of different size
businesses, integration of new computerized learning tools,
superior end-of-chapter materials, and highly engaging pedagogical
learning structures. Technology tools such as Connect and "Carol
Yacht's General Ledger and Peachtree" software provides students
with further advantages as they learn and apply key accounting
concepts and methods.
General
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