With searing wit and incisive commentary, John Kenneth Galbraith
redefined America's perception of itself in "The New Industrial
State," one of his landmark works. The United States is no longer a
free-enterprise society, Galbraith argues, but a structured state
controlled by the largest companies. Advertising is the means by
which these companies manage demand and create consumer "need"
where none previously existed. Multinational corporations are the
continuation of this power system on an international level. The
goal of these companies is not the betterment of society, but
immortality through an uninterrupted stream of earnings.
First published in 1967, "The New Industrial State" continues to
resonate today.
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