Podcasting in a Platform Age explores the transition underway in
podcasting by considering how the influx of legacy and new media
interest in the medium is injecting professional and corporate
logics into what had been largely an amateur media form. Many of
the most high-profile podcasts today, however, are produced by
highly-skilled media professionals, some of whom are employees of
media corporations. Legacy radio and new media platform giants like
Google, Apple, Amazon, and Spotify are also making big (and
expensive) moves in the medium by acquiring content producers and
hosting platforms. This book focuses on three major aspects of this
transformation: formalization, professionalization, and
monetization. Through a close read of online and press discourse,
analysis of podcasts themselves, participant observations at
podcast trade shows and conventions, and interviews with industry
professionals and individual podcasters, John Sullivan outlines how
the efforts of industry players to transform podcasting into a
profitable medium are beginning to challenge the very definition of
podcasting itself.
General
| Imprint: |
Bloomsbury Academic USA
|
| Country of origin: |
United States |
| Series: |
Bloomsbury Podcast Studies |
| Release date: |
February 2024 |
| Authors: |
John L. Sullivan
|
| Dimensions: |
216 x 140mm (L x W) |
| Pages: |
256 |
| ISBN-13: |
978-1-5013-8069-3 |
| Categories: |
Books
Promotions
|
| LSN: |
1-5013-8069-9 |
| Barcode: |
9781501380693 |
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