Based on groundbreaking original research, The Why Axis is a
colourful examination of why people do what they do - and how
effective incentives can spur people to change their behaviour and
achieve more. Uri Gneezy and John List are a little like the
anthropologists who spend months in the field studying people in
their native environments. But rather than acting as impartial
observers, these two intrepid economists have set out to study the
ways people act in order to try to solve major problems in society,
such as the gap between rich and poor students and the violence
plaguing inner city schools; the real reasons people discriminate;
and the continuing pay disparity between men and women. Their field
experiments in the factories, communities, and shops where real
people live, work, and play show how incentives can change
outcomes. Their results will change the way you think about and
take action on both small and large problems, and force us as a
society to stop making assumptions and to rely instead upon the
evidence of what really works.
General
| Imprint: |
Random House Books
|
| Country of origin: |
United Kingdom |
| Release date: |
December 2014 |
| Authors: |
John List
• Uri Gneezy
|
| Dimensions: |
198 x 129 x 17mm (L x W x T) |
| Format: |
Paperback - B-format
|
| Pages: |
288 |
| ISBN-13: |
978-1-84794-675-1 |
| Categories: |
Books >
Business & Economics >
Economics >
General
|
| LSN: |
1-84794-675-5 |
| Barcode: |
9781847946751 |
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