Consumer Attitudes Toward Credit Insurance provides the findings of
a survey of approximately 3600 individuals who had the opportunity
to purchase credit life insurance in conjunction with all types of
consumer loans, except first mortgages and credit cards. The survey
that forms the basis of the book was conducted in 1993 by the
Credit Research Center at Purdue University's Krannert Graduate
School of Management. It replicates and expands upon four previous
national studies of credit insurance consumers, done between 1970
and 1985. Despite the generally positive findings of prior research
with respect to consumer attitudes toward credit insurance, several
open questions remain of interest to policy makers, specifically
the question of whether coercion is involved in the sale of the
insurance. Consumer Attitudes Toward Credit Insurance addresses
these outstanding issues. It presents a profile of who is currently
being served by the credit insurance market, as well as the reasons
borrowers purchase the product and their experience with the offer
of credit insurance at point of sale.
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