Required reading at Harvard Business School and Columbia Business
School.
Everyone wants to be more appealing and effective, but few believe
we can manage the personal magnetism of a Bill Clinton or an Oprah
Winfrey. John Neffinger and Matthew Kohut trace the path to
influence through a balance of strength (the root of respect) and
warmth (the root of affection). Each seems simple, but only a few
of us figure out the tricky task of projecting both at once.
Drawing on cutting-edge social science research as well as their
own work with Fortune 500 executives, members of Congress, TED
speakers, and Nobel Prize winners, Neffinger and Kohut reveal how
we size each other up--and how we can learn to win the admiration,
respect, and affection we desire.
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