Exploring 35 years of creative output, this richly illustrated book
offers an unprecedented look into Giorgio Armani's unique
aesthetic, corporate and cultural strategies. More than any other
designer, Armani best represents the global success of the 'Made in
Italy' label. His impact is palpable not simply in women's fashion
and red carpet glamour, but is also inseparable from the evolution
of the menswear industry. Written in a lively and accessible style,
the book includes thoughtful and provocative chapters exploring:
the evolution of the man's suit; boutique culture in a global
reality; the influence of Orientalism; the designer's ambivalent
relationship with the fashion press; the business of vertical
branding; the use of the evening dress to construct the house's
history; power dressing for the modern woman; the relationship
between textiles, film and the contours of masculinity; the
continued dialogue with early twentieth-century aesthetics; as well
as the spaces and bodies of the theatre of fashion. The first
holistic and critical investigation of one of the most influential
fashion houses in the world, Giorgio Armani: Empire of the Senses
is a must read for anyone interested in the history and theories of
fashion.
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