In the modern workplace, clearly defined hierarchies are on the
wane, few of us have 'jobs for life' and many of us have portfolio
careers or are self-employed. In these self-reliant times, it's
essential to be remembered for the right reasons.
"Brand You "helps you develop a powerful personal brand, both
on- and offline, and shows you how to: Discover your talents,
values and purpose
Become more visible in your market
Make the most of your networks
Build your brand online using blogs, LinkedIn, Facebook and
Twitter
Attract people who want what you do in the way that you do
it
This new, extended edition is the definitive guide to personal
branding and is packed with new material on social media, charisma
and discovering your mission, as well as new exercises and
examples. It is supported by valuable extra tools.
To succeed in today's fast-paced environment, you have to know
yourself and be able to communicate your brand to the outside
world. This book will show you how. Highly recommended.- Gemma
Greaves, Marketing Director, The Marketing Society.
A must-read for everyone, from trainees to board members.-
Sanjay Shah, Chief Financial Officer, The London Clinic.
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