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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship

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Entrepreneurship (Paperback) Loot Price: R956
Discovery Miles 9 560
You Save: R98 (9%)
Entrepreneurship (Paperback): John R. Bessant, Joe Tidd

Entrepreneurship (Paperback)

John R. Bessant, Joe Tidd

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List price R1,054 Loot Price R956 Discovery Miles 9 560 | Repayment Terms: R89 pm x 12* You Save R98 (9%)

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TRY (FREE for 14 days), OR RENT this title: www.wileystudentchoice.com Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as "entrepreneurial thinking." Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: May 2018
Authors: John R. Bessant • Joe Tidd
Dimensions: 273 x 217 x 12mm (L x W x T)
Format: Paperback
Pages: 208
ISBN-13: 978-1-119-22186-9
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Ownership & organization of enterprises
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Promotions
LSN: 1-119-22186-2
Barcode: 9781119221869

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