Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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www.wileystudentchoice.com Successful entrepreneurship requires a
specialized mix of innovation, drive, business acumen, and
communication; an entrepreneur sees the potential and pitfalls in
any idea, and understands the product, the market, and the business
climate well enough to make smart decisions for the venture. This
book is designed to go beyond the nuts and bolts of
entrepreneurship and help students develop the critical foundation
referred to as "entrepreneurial thinking." Organized to align with
the typical flow of development, the text allows students to
develop their own ideas alongside each lesson. Coverage of goals,
opportunities, and resources includes detailed discussion of
venture funding, financial resources, and the relationships needed
to get an idea off of the ground; subsequent chapters include clear
guidance on keeping the momentum going through product development,
enterprise growth, value creation, and the evolution of the
business model. Based on the latest research and providing a truly
global perspective, this book gives students a comprehensive,
real-world foundation in entrepreneurship today.
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