Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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Entrepreneurship (Paperback)
Loot Price: R1,483
Discovery Miles 14 830
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Entrepreneurship (Paperback)
Expected to ship within 12 - 17 working days
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Successful entrepreneurship requires a specialized mix of
innovation, drive, business acumen, and communication; an
entrepreneur sees the potential and pitfalls in any idea, and
understands the product, the market, and the business climate well
enough to make smart decisions for the venture. This book is
designed to go beyond the nuts and bolts of entrepreneurship and
help students develop the critical foundation referred to as
"entrepreneurial thinking." Organized to align with the typical
flow of development, the text allows students to develop their own
ideas alongside each lesson. Coverage of goals, opportunities, and
resources includes detailed discussion of venture funding,
financial resources, and the relationships needed to get an idea
off of the ground; subsequent chapters include clear guidance on
keeping the momentum going through product development, enterprise
growth, value creation, and the evolution of the business model.
Based on the latest research and providing a truly global
perspective, this book gives students a comprehensive, real-world
foundation in entrepreneurship today.
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