This book examines product-line diversification of large
manufacturing firms. It introduces and applies methodology that
discerns groups of manufacturing industries related by
complementarities in production, marketing, distribution, and
research and development activities. Manufacturing firms
intentionally vary production to exploit these complementarities,
and Professor Scott uses evidence from U.S. manaufacturing to
explore hypotheses about such purposive diversification and ensuing
economic performance, including product diversification's effects
on both static efficiency and the optimality of R&D investment.
This study yields new perspectives on the policy debate about
cooperation versus competition among firms: will industrial
performance be better if leading firms cooperate on research,
production, and marketing? Professor Scott shows that the answers
depend on circumstances that vary with different industrial
environments. His analysis offers insights about business strategy
and public policy toward business combinations in conglomerate,
vertical, and horizontal mergers and in cooperative R&D
ventures.
General
Imprint: |
Cambridge UniversityPress
|
Country of origin: |
United Kingdom |
Release date: |
June 1993 |
First published: |
1993 |
Authors: |
John T. Scott
|
Dimensions: |
237 x 158 x 21mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
284 |
ISBN-13: |
978-0-521-43015-9 |
Categories: |
Books >
Business & Economics >
Economics >
Development economics
|
LSN: |
0-521-43015-1 |
Barcode: |
9780521430159 |
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