Purposive Diversification and Economic Performance (Hardcover)

This book examines product-line diversification of large manufacturing firms. It introduces and applies methodology that discerns groups of manufacturing industries related by complementarities in production, marketing, distribution, and research and development activities. Manufacturing firms intentionally vary production to exploit these complementarities, and Professor Scott uses evidence from U.S. manaufacturing to explore hypotheses about such purposive diversification and ensuing economic performance, including product diversification's effects on both static efficiency and the optimality of R&D investment. This study yields new perspectives on the policy debate about cooperation versus competition among firms: will industrial performance be better if leading firms cooperate on research, production, and marketing? Professor Scott shows that the answers depend on circumstances that vary with different industrial environments. His analysis offers insights about business strategy and public policy toward business combinations in conglomerate, vertical, and horizontal mergers and in cooperative R&D ventures.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	June 1993
First published:	1993
Authors:	John T. Scott
Dimensions:	237 x 158 x 21mm (L x W x T)
Format:	Hardcover
Pages:	284
ISBN-13:	978-0-521-43015-9
Categories:	Books > Business & Economics > Economics > Development economics Promotions
LSN:	0-521-43015-1
Barcode:	9780521430159

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