Mclibel - Burger Culture on Trial (Hardcover)

McLibel is the unlikely but true story of how a pamphlet called "What's Wrong with McDonald's?" led to the longest trial in British history. In what has become front-page news around the globe, the trial pitted the multi-billion-dollar corporation against five members of London Greenpeace accused by McDonald's of libel. Three activists capitulated and apologized; two persevered. McLibel tells the story of the "McLibel Two" and the two-and-a-half-year trial in which the jeans-clad and impoverished defendants represented themselves against the best powdered-wig lawyers McDonald's could buy. Does the fast-food chain exploit children? Depress wages? Level South and Central American rain forests? Subject its cattle and chicken to mass slaughters? A final chapter explores these allegations and details the $98,000 verdict against the activists Morris and Steel, which is widely viewed as a moral victory for the defendants and a public relations fiasco for McDonald's.

General

Imprint:	New Press
Country of origin:	United States
Release date:	November 1997
First published:	November 1997
Authors:	John Vidal
Dimensions:	241 x 178 x 38mm (L x W x T)
Format:	Hardcover
Pages:	354
ISBN-13:	978-1-56584-411-7
Categories:	Books > Business & Economics > Business & management > General Books > Humanities > History > History of specific subjects > History of specific institutions Books > Earth & environment > The environment > Applied ecology > General Books > History > History of specific subjects > History of specific institutions Promotions
LSN:	1-56584-411-4
Barcode:	9781565844117

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