The monetary valuation of environmental goods and services has
evolved from a fringe field of study in the late 1970s and early
1980s to a primary focus of environmental economists over the past
decade. Despite its rapid growth, practitioners of valuation
techniques often find themselves defending their practices to both
users of the results of applied studies and, perhaps more
troubling, to other practitioners.
One of the more heated threads of this internal debate over
valuation techniques revolves around the types of data to use in
performing a valuation study. In the infant years of the
development of valuation techniques, two schools of thought
emerged: the revealed preference school and the stated preference
school, the latter of which is perhaps most associated with the
contingent valuation method. In the midst of this debate an
exciting new approach to non-market valuation was developed in the
1990s: a combination and joint estimation of revealed preference
and stated preference data.
There are two primary objectives for this book. One objective is
to fill a gap in the nonmarket valuation "primer" literature. A
number of books have appeared over the past decade that develop the
theory and methods of nonmarket valuation but each takes an
individual nonmarket valuation method approach. This book considers
each of these valuation methods in combination with another method.
These relationships can be exploited econometrically to obtain more
valid and reliable estimates of willingness-to-pay relative to the
individual methods. The second objective is to showcase recent and
novel applications of data combination and joint estimation via a
set of original, state-of-the-art studies that are contributed by
leading researchers in the field. This book will be accessible to
economists and consultants working in business or government, as
well as an invaluable resource for researchers and students
alike.
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