Wild's "Financial and Managerial Accounting" responds to the
market's request for a single book with balanced financial and
managerial content ( 50/50) that has a corporate approach
throughout. Its innovation is reflected in its extensive use of
small business examples, the integration of new technology learning
tools, superior end-of-chapter material, and a highly engaging,
pedagogical design. Inclusion of Connect, Connect Plus and
QuickBooks and Peachtree application software provides students
every advantage as they strive to understand the key concepts of
accounting and their role in business.
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