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The Pocketbook of Audience Research
Loot Price: R3,961
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The Pocketbook of Audience Research
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Focusing on qualitative methods, The Pocketbook of Audience
Research uses contemporary, global television and cross-media
examples to explain essential approaches to audience research and
outline how they can be employed. This handy guide is divided into
three parts: The first part, ‘Watching Post-Television’, offers
‘television’ as a shortcut to understanding today’s platform
media and gives an introduction to key theoretical terms such as
representation, identity and community. The second part, ‘Methods
with Method’, introduces different methodological tools to study
cross media texts and practices from an audience-led perspective.
With individual chapters covering ethnography, textual analysis and
visual methodologies, this part also functions as a toolset and
starting point for small research projects. The third part,
‘Methods in Action’ offers a variety of recent case studies to
show how these methodological principles work in practice. Drawing
on different genres from drama to sports, The Pocketbook of
Audience Research gives a sense of what audience-led cross-media
research can achieve. This concise, accessible book gives students,
early-career researchers and creative professionals the tools to do
useful and inspiring audience research, whether for a paper, a
proposal or a market survey.
General
Imprint: |
Taylor & Francis
|
Country of origin: |
United Kingdom |
Release date: |
November 2023 |
First published: |
2024 |
Authors: |
Joke Hermes
• Linda Kopitz
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Dimensions: |
216 x 138mm (L x W) |
Pages: |
208 |
ISBN-13: |
978-1-03-232513-2 |
Categories: |
Books
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LSN: |
1-03-232513-5 |
Barcode: |
9781032325132 |
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