Books > Reference & Interdisciplinary > Communication studies > Semiology
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Media Semiotics - An Introduction (Paperback, 2nd edition)
Loot Price: R520
Discovery Miles 5 200
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Media Semiotics - An Introduction (Paperback, 2nd edition)
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Loot Price R520
Discovery Miles 5 200
Expected to ship within 9 - 15 working days
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Media semiotics is a lucid investigation of the critical approach
in contemporary media studies. Using examples such as Big Brother
and Billy Elliot, Jonathan Bignell steps easily from basic concepts
to more complex theories, while devoting chapters to specific media
forms. New material in this second edition includes sections on
men's style magazines, docusoaps and 'reality TV', digital
interactive television, and mobile phone text messaging. This study
begins by explaining the concept of the sign and the ideological
roles of media in contemporary culture. The book then scrutinises
advertisements, glossy magazines, daily newspapers, TV programmes,
recent films and interactive media, with each chapter containing
close analyses of particular examples. Key strands in critical
theory which are allied to semiotics, such as ideology and
psychoanalytic theory are explored. Media semiotics moves on to
discuss the challenges to established semiotic methods posed by
audience studies and postmodernism, and considers 'new media',
including computer games, the Internet and the World Wide Web. -- .
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