A Financial Times 'Best Thing I Read This Year' 2017 LONGLISTED FOR
THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD Google.
Amazon. Facebook. The modern world is defined by vast digital
monopolies turning ever-larger profits. Those of us who consume the
content that feeds them are farmed for the purposes of being sold
ever more products and advertising. Those that create the content -
the artists, writers and musicians - are finding they can no longer
survive in this unforgiving economic landscape. But it didn't have
to be this way. In Move Fast and Break Things, Jonathan Taplin
offers a succinct and powerful history of how online life began to
be shaped around the values of the entrepreneurs like Peter Thiel
and Larry Page who founded these all-powerful companies. Their
unprecedented growth came at the heavy cost of tolerating piracy of
books, music and film, while at the same time promoting opaque
business practices and subordinating the privacy of individual
users to create the surveillance marketing monoculture in which we
now live. It is the story of a massive reallocation of revenue in
which $50 billion a year has moved from the creators and owners of
content to the monopoly platforms. With this reallocation of money
comes a shift in power. Google, Facebook and Amazon now enjoy
political power on par with Big Oil and Big Pharma, which in part
explains how such a tremendous shift in revenues from creators to
platforms could have been achieved and why it has gone unchallenged
for so long. And if you think that's got nothing to do with you,
their next move is to come after your jobs. Move Fast and Break
Things is a call to arms, to say that is enough is enough and to
demand that we do everything in our power to create a different
future.
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