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Repairing the Athlete's Image - Studies in Sports Image Restoration (Paperback)
Loot Price: R2,236
Discovery Miles 22 360
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Repairing the Athlete's Image - Studies in Sports Image Restoration (Paperback)
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Total price: R2,256
Discovery Miles: 22 560
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Repairing the Athlete s Image: Studies in Sports Image Restoration,
edited by Joseph R. Blaney, Lance Lippert, and J. Scott Smith,
offers twenty-one case studies and conceptual frameworks about
athletes and their organizations as they attempt to mitigate the
effects of malfeasance. Employing traditional Image Restoration
Theory (IRT) approaches to athletic communication (and other
innovative approaches), the contributors to this volume add to our
understanding of which communicative strategies work best for
athletes when their reputations are sullied. This comprehensive
text presents case studies of varying athletes, sports, and public
relations scenarios with prescriptive advice for those attempting
to repair athletic reputations. The contributors variously explore
such controversies and mischief as the steroids accusations lobbed
at Barry Bonds and Roger Clemens, the Michael Phelps marijuana
controversy, the sexual misconduct of Tiger Woods and Kobe Bryant,
and other topical subjects in sports communication and image
repair. While this book will be useful for athletes, coaches,
managers, and agents in varying athletic endeavors and levels, it
is also a dream collection for teachers and scholars of sports
communication. The subjects examined in this study span country,
gender, and popularity of sport (not to mention a healthy variety
of types of accusations.) Repairing the Athlete s Image is an
essential resource for graduate and upper-level undergraduate
courses in sports communication and popular culture."
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