Was the 1959 UK General Election the first television election?
Could television be used to create a Party ‘image’? Television
and the Political Image (1961) provides answers to both these
questions. It surveys two constituencies, interviewing the same
cross-section of electors before and after the election campaign,
and analyses and compares the campaigns as conducted by television,
radio, the Press, and through the work of the local Parties.
Various effects of the political barrage are measured and
attributed to their sources; such effects include changes in voting
intention during the course of the election campaign, changes in
attitudes to Parties and their leaders, and changes in what the
voter knows of the parties’ policies.
General
Imprint: |
Taylor & Francis
|
Country of origin: |
United Kingdom |
Series: |
Routledge Library Editions: Broadcasting |
Release date: |
December 2023 |
First published: |
1961 |
Authors: |
Joseph Trenaman
• Denis McQuail
|
Dimensions: |
234 x 156mm (L x W) |
Pages: |
292 |
ISBN-13: |
978-1-03-260275-2 |
Categories: |
Books
|
LSN: |
1-03-260275-9 |
Barcode: |
9781032602752 |
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