Commercial breaks, radio spots, product placements, billboards,
pop-up ads-we sometimes take for granted how much advertising
surrounds us in our daily lives. We may find ads funny, odd, or
even disturbing, but we rarely stop to consider their deeper
meaning or function within society.
What, exactly, does advertising do? How and why do ads influence
us? How does the advertising industry influence our media? These
are just a few of the many important questions addressed in The
Advertising and Consumer Culture Reader-an incisive, provocative
collection that assembles twenty-seven of the most important
scholarly writings on advertising and consumer culture to date.
The classic and contemporary essays gathered here explore the
past, present, and future of advertising-from the early days of
print to the World Wide Web and beyond. These selections offer
historical, sociological, critical, cultural, and
political-economic lenses to explore a wide range of topics-from
consumer activism to globalization to the role of ads in the
political process. Together, these key readings chart the past,
present, and future of advertising, while also examining the
effects of advertising and consumer culture upon individuals,
society, cultures, and the world at large.
Designed for use in courses, the collection begins with a
general introduction that orients students to thinking critically
about advertising and consumer culture. Section and chapter
introductions offer valuable historical and critical context, while
review questions after each reading will spark classroom debates
and challenge students' understanding of key concepts.
General
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