IN THE MONTHS LEADING UP TO THE IOWA CAUCUSES, most pundits and
political experts scoffed at the idea that young voters would play
a significant role in Barack Obama's bid for President. Yet just
months later, as Obama won primary after primary on the back of
unprecedented youth turnout, the conventional wisdom was turned on
its head. Not since the Kennedys in the 1960s had a politician so
energized young people in America. The difference was that this new
generation of "Millennials" could mobilize through technology and
online networking in ways unimaginable to previous campaigns.
Within weeks of Obama's presidential annoucement, online groups
swelled into the hundreds of thousands, creative videos went viral
on YouTube, and interest translated into record-setting donations
and massive turnouts across the country. "The Obama Movement"
captures the energy and idealism of a grassroots movement that
swept the nation and made history. In addition to the twenty-five
personal stories that comprised the first edition, this fully
updated book includes a new introduction and a detailed narration
of the campaign as it unfolded, from Iowa to the nomination.
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