Why are some things cute, and others not? What happens to our
brains when we see something cute? And how did cuteness go global,
from Hello Kitty to Disney characters? Cuteness is an area where
culture and biology get tangled up. Seeing a cute animal triggers
some of the most powerful psychological instincts we have - the
ones that elicit our care and protection - but there is a deeper
story behind the broad appeal of Japanese cats and saccharine
greetings cards. Joshua Paul Dale, a pioneer in the burgeoning
field of cuteness studies, explains how the cute aesthetic spread
around the globe, from pop brands to Lolita fashion, kids' cartoons
and the unstoppable rise of Hello Kitty. Irresistible delves into
the surprisingly ancient origins of Japan's kawaii culture, and
uncovers the cross-cultural pollination of the globalised world. If
adorable things really do rewire our brains, it can help answer
some of the biggest questions we have about our evolutionary
history and the mysterious origins of animal domestication. This is
the fascinating cultural history of cuteness, and a revealing look
at how our most powerful psychological impulses have remade global
style and culture.
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