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Gentleman Troubadours and Andean Pop Stars (Paperback)
Loot Price: R947
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Gentleman Troubadours and Andean Pop Stars (Paperback)
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Exploring Peru's lively music industry and the studio producers,
radio DJs, and program directors that drive it, "Gentleman
Troubadours and Andean Pop Stars" is a fascinating account of the
deliberate development of artistic taste. Focusing on popular
huayno music and the ways it has been promoted to Peru's emerging
middle class, Joshua Tucker tells a complex story of identity
making and the marketing forces entangled with it, providing
crucial insights into the dynamics among art, class, and ethnicity
that reach far beyond the Andes. Tucker focuses on the music of
Ayacucho, Peru, examining how media workers and intellectuals there
transformed the city's huayno music into the country's most popular
style. By marketing contemporary huayno against its traditional
counterpart, these agents, Tucker argues, have paradoxically
re-inforced ethnic hierarchies at the same time that they have
challenged them. Navigating between a burgeoning Andean bourgeoisie
and a music industry eager to sell them symbols of newfound
sophistication, "Gentleman Troubadours and Andean Pop Stars" is a
deep account of the real people behind cultural change.
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