Research Paradigms, Television, and Social Behaviour (Hardcover, New)

Research Paradigms, Television, Social Behavior is a unique book that is designed to provide an understanding of television research from both the quantitative and qualitative perspectives. The volume provides a systematic analysis of the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The book is useful for both undergraduate and graduate students because it presents information in a straightforward and engaging style, as well as provides concrete step-by-step examples of how to conduct major research and evaluation projects involving this medium. The book is also important for seasoned scholars and researchers, as well as professionals in the media industry.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	November 1997
First published:	October 1997
Editors:	Joy K. Asamen • Gordon L. Berry
Dimensions:	210 x 145 x 31mm (L x W x T)
Format:	Hardcover
Pages:	440
Edition:	New
ISBN-13:	978-0-7619-0654-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Psychology > Philosophy & theory of psychology > Behavioural theory (Behaviourism) Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry Promotions
LSN:	0-7619-0654-1
Barcode:	9780761906544

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