"Dialogue 2 dot 0" is a book oriented to entrepreneurs, managers
and executives in marketing, advertising, public relations or human
resources. This book is for those who want a better understanding
of how to benefit from social networks to promote a project or
organization. Do you want to know more about Web 2.0 without being
overwhelmed by a huge amount of technical information? Are you
looking for practical references that will help you establish a
presence in social media without "killing yourself trying"? As an
entrepreneur and professional communicator, Juan Carlos Jimenez,
offers practical guidelines related to social network management.
This isn't a technical book and it won't tell you how to manage the
technical aspects of social networks. The goal is to supply you
with strategic communications criteria that you should keep in mind
when you use Facebook or Twitter. It's content provides a
comprehensive idea of how you can use Web 2.0 as a set of tools and
services.
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