For anyone planning events--student, novice, or experienced
professional--"Confessions of an Event Planner" is an
"apprenticeship in a book." This insider's guide takes you on a
narrative journey, following a fictional event planning company
that stages various types of events around the world for many
different clients.
While other books, college courses, and training programs give
you the theory and how-to of the profession, "Confessions of an
Event Planner" reveals the real world of event planning and what
can happen--usually the unexpected--on an event program when actual
participants are added to the event planning design and execution
mix. In a climate of media scrutiny and corporate scandals, event
planners must be masters of discretion, knowing how to avoid and
deal with everything from sexual romps to financial shenanigans, to
chainsaw wielding salesmen dead set on "re-landscaping" the grounds
of the resort they're staying at. From an event planner who's seen
it all and knows how to deal with it all, comes practical
first-hand advice delivered in an entertaining and accessible
format.
Each chapter is set in a unique location, with a cast of
characters, and a host of challenges and problems to overcome--from
the boardroom to the resort guest bedrooms. Readers learn what they
can come up against, how to problem solve creatively on the fly,
get ideas for staging spectacular events, and see the principles of
event planning in action. The scenario in each chapter is
introduced by an outline of what will be covered in the chapter,
and each chapter concludes with a series of review questions to
explore key issues and stimulate reflection or discussion for
individuals or groups. Ideal as a companion to Judy Allen's six
other event planning books, as a textbook in event planning
courses, or as a professional training tool "Confessions of an
Event Planner" prepares planners for what they can expect once they
start working in the world of corporate and social event planning,
and will help decision-makers set company policies, procedures and
protocol and promote discussion about codes of conduct in the
office and offsite.
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