This book explores human decision-making heuristics. The monograph
studies how nudging and winking can help citizens to make rational
choices and governments to create choice architectures that
aid in stabilizing markets and flourishing society. By applying the
behavioral economics approach to political outcomes, it
demonstrates how economics can be employed for personal benefits
but also foster the greater societal good. A review of the
current literature on human decision-making advantages and failures
in Europe and North America opens the book. A wide range of nudges
and winks is presented that aid to curb the harmful consequences of
human decision-making fallibility. Awareness of mental heuristics
and biases in the finance domain is strengthened in order to
understand how to nudge people to benefit from economic markets but
also help governments to stabilize economies in providing strategic
market communication. The author also proposes concrete leadership
and followership directives on nudging in the digital age. This
book appeals to scholars and policy makers interested in rational
decision-making. The behavioral perspective features the strategic
use of nudging and winking in the digital age. The second revised
and expanded edition offers the newest insights on behavioral
e-Economics and the latest developments regarding the COVID-19
pandemic. It covers topics such as the role of social media in
finance and discrimination in searchplace competition. It also
offers new insights on strategic leadership and smart followership
directives to successfully navigate through complex and fast-paced
e-architectures.
General
Imprint: |
Springer International Publishing AG
|
Country of origin: |
Switzerland |
Series: |
Contributions to Economics |
Release date: |
November 2022 |
First published: |
2022 |
Authors: |
Julia Puaschunder
|
Dimensions: |
235 x 155mm (L x W) |
Format: |
Hardcover
|
Pages: |
237 |
Edition: |
2nd ed. 2022 |
ISBN-13: |
978-3-03-115709-7 |
Categories: |
Books
|
LSN: |
3-03-115709-5 |
Barcode: |
9783031157097 |
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