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Books > Social sciences > Politics & government > Political ideologies > Marxism & Communism
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The Internationalization of Television in China - The Evolution of Ideology, Society, and Media Since the Reform (Hardcover, New)
Loot Price: R2,195
Discovery Miles 21 950
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The Internationalization of Television in China - The Evolution of Ideology, Society, and Media Since the Reform (Hardcover, New)
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Professor Junhao Hong provides the first systematic study of
China's television, the largest and one of the most complicated
television systems in the world. China's television represents a
highly complicated communication system, a powerful ideological
machine, and a unique social manifestation. As Professor Hong
illustrates, during the past 20 years, since the country's reform,
television has experienced tremendous changes. While many studies
of media globalization attribute the phenomenon mainly to external
factors--new technologies, global capital flows, and quality
production of Western programming--Hong argues that in many
countries internal factors, such as government policy and the
evolution of society, play decisive roles for change. Based on
firsthand data and interviews with China's high-ranking officials
and policymakers this study will be of considerable value to
scholars and researchers dealing with mass media/television issues
in the developing world and with contemporary China.
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