This book examines California's enormous impact on contemporary
design, from the counterculture of the 1960s to the tech culture of
Silicon Valley. On a more expansive level, California: Designing
Freedom explores the idea that California has pioneered tools of
personal liberation - from LSD to surfboards and iPhones. This
ambitious survey brings together political posters and portable
devices, but also looks beyond hardware to explore how user
interface designers in the San Francisco Bay Area are shaping some
of our most common daily experiences. Californian products have
influenced contemporary life across the globe to such an extent
that in some ways we are all now Californians. Put simply,
'Designed in California' is the new 'Made in Italy'.
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