"A thoughtful and informative exploration of the subject." -- Perry
Katz, Executive Vice President of Marketing, Universal Pictures
Steven Spielberg once said, "I like ideas, especially movie
ideas, that you can hold in your hand. If a person can tell me the
idea in twenty-five words or less, it's going to make a pretty good
movie." Spielberg's comment embodies the essence of the high
concept film, which can be condensed into one simple sentence that
inspires marketing campaigns, lures audiences, and separates
success from failure at the box office.
This pioneering study explores the development and dominance of
the high concept movie within commercial Hollywood filmmaking since
the late 1970s. Justin Wyatt describes how box office success,
always important in Hollywood, became paramount in the era in which
major film studios passed into the hands of media conglomerates
concerned more with the economics of filmmaking than aesthetics. In
particular, he shows how high concept films became fully integrated
with their marketing, so that a single phrase ("Just when you
thought it was safe to go back in the water...") could sell the
movie to studio executives and provide copy for massive advertising
campaigns; a single image or a theme song could instantly remind
potential audience members of the movie, and tie-in merchandise
could generate millions of dollars in additional income.
General
Imprint: |
University Of Texas Press
|
Country of origin: |
United States |
Series: |
Texas Film and Media Studies Series |
Release date: |
1995 |
First published: |
1994 |
Authors: |
Justin Wyatt
|
Dimensions: |
230 x 152 x 13mm (L x W x T) |
Format: |
Paperback
|
Pages: |
237 |
Edition: |
New |
ISBN-13: |
978-0-292-79091-9 |
Categories: |
Books >
Arts & Architecture >
General
|
LSN: |
0-292-79091-0 |
Barcode: |
9780292790919 |
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